LinkedIn Vs Twitter: Which one is Best for business

Today, a bulk of marketing for products and services by various businesses and brands happen on social media platforms. Twitter and LinkedIn are two of the most popular and influential platforms out there. A lot of people use various social media marketing strategies to promote their products and services on these platforms. The competition is tough so many people use extra services to supplement their social media marketing. They use services to buy LinkedIn followers to artificially boost the stats of their LinkedIn business page or they buy Twitter followers to do the same on Twitter. These services claim to provide online credibility which can help people promote more easily. 

But before you dive into such services it is important to understand that there are a lot of ways that you can grow online organically and if you want to pay for it, there are ad campaigns. If you are confused about what platform Viz. Twitter, LinkedIn to use to promote your business then this article takes a look at the differences between the platforms and mentions certain things to look out for while choosing the correct platform.


Twitter is probably one of the biggest, most popular and currently one of the most influential of all social media platforms. From celebrities to politicians to your average Jane and Joe, most people have a Twitter account. Every day the platform pulls in millions of users. We saw the influence Twitter has in shaping public opinion and how a lot of people use this platform to spend their online time. The basic feature of the platform is that you have 280 characters to give out your thoughts in a single tweet. But of course, a lot of times that is not possible so people often break their thoughts into multiple tweets and then reply to their own tweet to express their complete thought. Besides text, you can also tweet photos and videos. That is all there is to it. Using just these features many businesses and brands are using the platform as a sort of market to promote their services and products via ad campaigns or via their tweets. Twitter is a really popular platform when it comes to social media marketing.


LinkedIn is a social media platform. But it is different from the other platforms because it is a place for professionals to connect with each other and build a network. It is a place where one can upload their CV in the hopes that a connection would see it, and refer it to concerned people for a job interview. Companies also have LinkedIn pages and they often use it to promote jobs. So, basically, if you want to connect with a bunch of professionals in your field and build a nice network LinkedIn is probably one of the best places to do this. A lot of businesses share various insights into their services and products and promote themselves on LinkedIn. A relevant connection or a connection if a connection might see that post and may want to avail the service or product for their brand or company. This is one of the many ways promotions work on LinkedIn. You can even buy linkedin connections to get a better reach and engagement. 

The Difference between Linkedin and Twitter

The difference between these two platforms basically deals with the strategy that one should use to deal with them. There isn't any right or wrong answer here when it comes to the general stuff but as you go into the specifics of your business and your promotional goals you begin to see the difference in the ways that people perceive content on both these platforms.

LinkedIn is For Jobs and Connections Twitter is a more General platform

This is one thing that you need to realize quickly while considering promoting on these platforms. LinkedIn is a place where people search for companies, jobs and people to connect with for a better network and career. Twitter is more of a general social media platform that people use to look at a variety of topics. So, you have to build your strategy keeping that in mind.

LinkedIn is Generally Not Casual

This is another point that needs to be understood before formulating a strategy for these two platforms. In most cases, LinkedIn isn't a good place for casual posting. This is not to say that causal posting isn't a good marketing strategy. A lot of people benefit a lot from using casual posts as it can show the audiences that there are real people behind the brands and the businesses. But these posts can be more suitable for Twitter than for LinkedIn as on the latter your posts need to be somehow connected to the company. 

Self Promotion

A lot of times self-promotion is needed to get the attention of more people. Of course, no one should keep doing it shamelessly but it helps to self promote once in a while and a lot of people gain from it. Since Twitter is a more general platform that a lot of people use to pass their time self-promotion may at times rub the Twitter crowd the wrong way. This is something that is more suitable for LinkedIn as it is a place for businesses and brands to promote themselves.

LinkedIn Can Be Perceived as Impersonal

LinkedIn at times can come off as impersonal and when it comes to making sales sometimes that can get in the way. LinkedIn is a place for professionals to quickly connect with people and build a network to further their career or business. So, it may feel a bit more impersonal than other platforms. This is why a lot of brands benefit from using more general social media platforms where people can go to relax as well. 

What Should You Use?

Well, it depends on a lot of things especially the industry you are in and also what your goals are. Also, you can use both of these platforms to promote your business. But you have to know the difference between them. There pros and cons to using each of these platforms depending on the content you want to put out. Twitter currently is more popular than LinkedIn and a lot of businesses have benefited more from using Twitter to promote themselves. We would like to suggest that whenever you want to create content for social media platforms try to treat LinkedIn and Twitter as different platforms. This will help you tailor content specific to the LinkedIn crowd as well as content that will work well with the Twitter audience. This way you can use both platforms to grow your business. 

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