Is There an Animation Industry in the UK?

The answer is yes!

The animation industry in the UK has positively contributed to the economy by exporting finished content, selling intellectual property and providing studio service work for worldwide companies. Through this, it creates impressive value for the UK economy.

The animation industry is known for its wide range of specialists including storytelling through character development, design, an ironic sense of humor as well as an ability to deliver mass global appeal.

Through the best animation studios in London, the UK has been able to produce animated content for film, television, commercial, games and even augmented reality. This is why the UK is home to excellent centers of animation production including Cardiff, Edinburgh, Belfast, Bristol, London and Manchester.

Animation in the UK has had an excellent track record, especially in character development and storytelling. The country enjoys award-winning animation projects. But this is not only about creations like Peppa Pig and Shaun and the Sheep, the animation industry has created space for businesses that are looking to promote their products and services through animated videos.

The animation sector has allowed video production companies to soar through their services and offerings. Obviously, content is at the heart of any business. So, entrepreneurs are looking for ways to represent their content using creative animation projects. There is huge potential for any animation studio in London as it’s part of a billion dollar growing industry.

Why is the Animation Industry in the UK Soaring?

The animation industry is growing steadily by day because of the following reasons:

They represent businesses in distinct ways

Working with an animation studio in the UK means that businesses can focus on creative ideation, reduce upfront costs that come with video editing and personalize their brands.

Reputable animation studios are making a killing because they easily update assets for any business. For instance, statistics state that having an animated video on a business’ landing page expands conversions by up to 80%.

Animation videos are customizable and inexpensive

The beauty of using animation videos for brand marketing is that there are so many options to choose from. The video can be customized according to a brand's values.

Whether it's explainer videos, pro optional videos, company timeline and growth videos, or 2D animation videos, they can be customized according to specific requirements and a specific budget.

Animation videos are captivating

Need we say more? Everyone loves a good story and animation videos are good storytellers. They demand attention, evoke emotion and bring excitement.

They are memorable to the audience and provide a wonderful go-to between the brand and its customers. They are more memorable than written text and get the job done when it comes to good marketing.

In Summary

The animation industry in the UK is soaring due to all the aforementioned reasons, and there won't be any slowing down for it, anytime soon. Worldwide businesses are looking to get a slice of the pie as they continue to partner with the best animation studios in the UK.

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