10 Best Free Video Editing Tools Available Online

Professional promo videos can work most effectively in promoting your brand's products in every angle that maximizes conversions. However, a captivating video requires good editing tools to make it stunning and appealing to the viewers. 

Although video editing tools can make a hole in your pocket, there are some free versions of equally efficient ones that can help you with your online promotion strategy without costing a penny.

A well-shot product video leaves a far-reaching impact on a visitor than photographs alone. Here is a list of free online video editing tools that can help create a professional look and feel for your brand and the products it deals in. 

For businesses looking at creating professional promo videos, there are many desktop-based free online video editing tools that offer a wide range of features in comparison to most mobile video editing apps. Here is a list you can follow and use:

InVideo

  • Offers a whole list of amazing templates
  • Comprises various features like audio tools, collaboration, brand overlay, speed adjustment, and even supports HD resolution and video stabilization 
  • This online video editor hosts a wide media library available for free
  • Easy to customize and export
  • Allows editing and exporting of 60 videos every month without any charge
  • Available on Macbook, Windows

VideoPad

  • Has a 3D video editing and sound effects library to try various compositions and styles
  • Has a double built-in screen that allows intuitive editing
  • Has video optimizing tools like stabilization
  • optimizes videos for special platforms by exporting presets and posting them to the platform directly from within the software
  • Available for Mac and Window

Lightworks

  • Has a suite of original stock videos and music clips
  • Allows sharp, fast, and precise simple trimming with high quality
  • Allows real-time team sharing with full control with the user for any editing 
  • Lets you edit while importing new content and hence helps in speed optimization
  • Supports various video formats
  • Allows fast and easy export to Facebook, Instagram, YouTube, and so on
  • Available for Windows, Linux, and Mac
  • It comes free, but the pro version is chargeable every month

OpenShot

  • Comes with an easy-to-use interface and is perfect for intermediate editors
  • Allows customizing of title-card templates
  • Unlimited layers for background videos, watermarks, and audio tracks
  • Users can easily add video, audio, or image files by using the drag-and-drop functionality
  • Offers a wide range of digital video effects, including chroma key composition and greyscale
  • Available for Mac, Linux, and Windows

Blender

  • The open-source, free 3D creation suite 
  • Can tackle complex edits like video masking and is perfect for more advanced projects that may involve 3D animation
  • Has an extensive library of visual effects and vignettes
  • Code game logic option available for video game development
  • Path-tracer engine feature that allows realistic rendering of animated objects
  • Versions available for Windows, Mac, and Linux

HitFilm Express

  • Has animation tools that allow creating and editing audio and video transitions without having to make composite shots 
  • Has professional editing tools like motion tracking, cropping, color pickers, etc.
  • Has an auto-stabilizer that makes shaky footage smooth
  • Has an adaptive trimmer that allows retrimming of clips even after adding them to the timeline
  • Allows multiple copying of attributes from one clip to another
  • Provides professional-quality sound tuning the output
  • Transition options for Zoom, Push, and dissolve are available.
  • Available for Mac and Windows

Avidemux

  • Allows simple cutting, encoding, and filtering, perfect for novice editors
  • Very simple to operate and extremely user-friendly, without any technical glitches
  • Available for Windows, Mac, and Linux

iMovie

  • Extremely intuitive to use
  • Its drag and drop interface makes moving and editing video elements very quick to operate
  • It features video trimming, an extensive library of pre-made transitions, audio editing, split-screen, and 4K resolution support
  • Available only on Mac

VSDC

  • Comes with color correction and audio editing
  • One of the best 360 video editing software for Windows
  • Comes with a color bending feature that allows modifying the look of the video to suit your brand image. 
  • Easy-to-use image filters, similar to Instagram
  • Has mask tools for blurring, hiding, or highlighting specific elements
  • Social media link shares videos on Instagram, Facebook, YouTube, Vimeo, and Twitter

Movie Maker 10

  • Best for making quick edits to short video clips
  • Comes with a suite of video and picture editing tools
  • Enables adding captions with customizable fonts and colors
  • The animation tab lets you add music, titles and tabs easily
  • Available for Windows 

Final Take

With a sea of free video editing tools available online, you need to figure out which one works best for your business requirement. It is quite evident that videos get more engagement on social media than texts or pictures posts. A well-crafted, professionally created marketing video promo can help build your brand image, grab the attention of your audience, beat the YouTube algorithm, and tell a story about your products in a manner that gets maximum conversions in no time at all.

So, make the best use of the various free online video editing options and take your content marketing to the next level by crafting creative video content that stands out in the crowd. 

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