10 Best Free Video Editing Tools Available Online

Professional promo videos can work most effectively in promoting your brand's products in every angle that maximizes conversions. However, a captivating video requires good editing tools to make it stunning and appealing to the viewers.

Although video editing tools can make a hole in your pocket, there are some free versions of equally efficient ones that can help you with your online promotion strategy without costing a penny.

A well-shot product video leaves a far-reaching impact on a visitor than photographs alone. Here is a list of free online video editing tools that can help create a professional look and feel for your brand and the products it deals in.

For businesses looking at creating professional promo videos, there are many desktop-based free online video editing tools that offer a wide range of features in comparison to most mobile video editing apps. Here is a list you can follow and use:

InVideo

Offers a whole list of amazing templates
Comprises various features like audio tools, collaboration, brand overlay, speed adjustment, and even supports HD resolution and video stabilization
This online video editor hosts a wide media library available for free
Easy to customize and export
Allows editing and exporting of 60 videos every month without any charge
Available on Macbook, Windows

VideoPad

Has a 3D video editing and sound effects library to try various compositions and styles
Has a double built-in screen that allows intuitive editing
Has video optimizing tools like stabilization
optimizes videos for special platforms by exporting presets and posting them to the platform directly from within the software
Available for Mac and Window

Lightworks

Has a suite of original stock videos and music clips
Allows sharp, fast, and precise simple trimming with high quality
Allows real-time team sharing with full control with the user for any editing
Lets you edit while importing new content and hence helps in speed optimization
Supports various video formats
Allows fast and easy export to Facebook, Instagram, YouTube, and so on
Available for Windows, Linux, and Mac
It comes free, but the pro version is chargeable every month

OpenShot

Comes with an easy-to-use interface and is perfect for intermediate editors
Allows customizing of title-card templates
Unlimited layers for background videos, watermarks, and audio tracks
Users can easily add video, audio, or image files by using the drag-and-drop functionality
Offers a wide range of digital video effects, including chroma key composition and greyscale
Available for Mac, Linux, and Windows

Blender

The open-source, free 3D creation suite
Can tackle complex edits like video masking and is perfect for more advanced projects that may involve 3D animation
Has an extensive library of visual effects and vignettes
Code game logic option available for video game development
Path-tracer engine feature that allows realistic rendering of animated objects
Versions available for Windows, Mac, and Linux

HitFilm Express

Has animation tools that allow creating and editing audio and video transitions without having to make composite shots
Has professional editing tools like motion tracking, cropping, color pickers, etc.
Has an auto-stabilizer that makes shaky footage smooth
Has an adaptive trimmer that allows retrimming of clips even after adding them to the timeline
Allows multiple copying of attributes from one clip to another
Provides professional-quality sound tuning the output
Transition options for Zoom, Push, and dissolve are available.
Available for Mac and Windows

Avidemux

Allows simple cutting, encoding, and filtering, perfect for novice editors
Very simple to operate and extremely user-friendly, without any technical glitches
Available for Windows, Mac, and Linux

iMovie

Extremely intuitive to use
Its drag and drop interface makes moving and editing video elements very quick to operate
It features video trimming, an extensive library of pre-made transitions, audio editing, split-screen, and 4K resolution support
Available only on Mac

VSDC

Comes with color correction and audio editing
One of the best 360 video editing software for Windows
Comes with a color bending feature that allows modifying the look of the video to suit your brand image.
Easy-to-use image filters, similar to Instagram
Has mask tools for blurring, hiding, or highlighting specific elements
Social media link shares videos on Instagram, Facebook, YouTube, Vimeo, and Twitter

Movie Maker 10

Best for making quick edits to short video clips
Comes with a suite of video and picture editing tools
Enables adding captions with customizable fonts and colors
The animation tab lets you add music, titles and tabs easily
Available for Windows

Final Take

With a sea of free video editing tools available online, you need to figure out which one works best for your business requirement. It is quite evident that videos get more engagement on social media than texts or pictures posts. A well-crafted, professionally created marketing video promo can help build your brand image, grab the attention of your audience, beat the YouTube algorithm, and tell a story about your products in a manner that gets maximum conversions in no time at all.

So, make the best use of the various free online video editing options and take your content marketing to the next level by crafting creative video content that stands out in the crowd.

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