The All-in-One Video Guide for Instagram Marketing

Instagram already has over 1 billion users, according to Oberlo, and it’s still on the rise because it’s so easy to use. Many people have also enjoyed instant popularity due to its community that encourages followers to support each other. Having said that, businesses aren’t leveraging it enough so now is the perfect time to consider your Instagram marketing. What's more, it's very easy to create awesome Instagram posts with an online video editor. Check out Promo to discover all the possibilities and to see how easy it all is. 

Why Instagram Marketing?

Social media can do wonders for your business and your online followers. It’s a great way to increase your web traffic and you can easily stand out from the crowd with your online video editor. Moreover, the following statistics are impossible to ignore if you want to grow your business: 

  • 62% of users follow a brand, according to Iconsquare 
  • Only 36% of marketers use Instagram, according to Selfstartr  

Clearly, you can’t just post a free video and follow people because you also have to have a strategy before you get started with your video maker. Essentially, that means understanding your target viewers and sending a clear message through your online video posts. On top of that, you also need to be highly active and constantly follow, like, and comment. 

Different Goals to Leverage with your Online Video Editor 

When it comes to marketing your business, you need to know what you want to achieve. That might sound obvious but don’t forget that your goals can also change. That’s actually why a video maker and online video editor are so useful. The fact that they’re so easy to use means that you can create videos continuously with little effort and time. Furthermore, you’re guaranteed a high-quality output. Nevertheless, listed below are some typical goals for which you might want to make a video that’s slightly different each time: 

  • Showcase your products and services
  • Grow your follower community
  • Increase brand awareness 
  • Update about your news and events 

Showcase your Products and Services

A video maker has all the templates you need to make tutorial or product demo videos. You’ll be able to easily drag and drop your own content and then do some simple video editing to make everything appear seamless and unique.

Grow your Follower community

Videos for free are the perfect way to attract curiosity and trigger emotions such that people want to follow your business and maybe even buy from you. You can further edit videos with the right blend of features, images, and music tracks. That way, you’ll also encourage people to share your posts and video clips, therefore generating even more organic growth. 

Increase Brand Awareness 

When you make a video for Instagram followers, you first want to make sure that you satisfy whatever your viewers want to see. After that though, make sure you link it to your brand including any colors, tagline, or music you specifically use. Marketing is about emotions and consistency so that your brand becomes memorable. The best part is that it’s so easy to create videos that achieve this with an online video editor. 

Update about your News and Events 

Another potential objective to use your online video editor for is to update you about your business events. These days, online events are increasingly popular and are a great way to generate engagement. 

Tips for Successful Instagram Marketing 

Whilst many video editor tools come for free, or at a very reasonable price, no one wants to waste their time and effort doing video creation. Therefore, review these tips for your online video marketing strategy before you get started:

  • Schedule your posts
  • Interactive stories
  • Feed video
  • Instagram Reels 
  • Influencers 

Schedule your posts 

As mentioned, being on Instagram is about being active and present. That means liking and following others. It also means posting regularly and at the right times. Hubspot suggests that the best times to post are at around 1 pm and 5 pm for your particular audience’s time zone. That’s because those times seem to be the lull times during workdays or even weekends when people want a bit of escapism. Having said that, these days, you can find some apps that will work with your video editor so that you can preschedule posts to download automatically for you. 

Interactive Stories

These 15-second videos that disappear after 24 hours are increasingly popular. That’s because they’re so easy to make with a video editor and they keep things fun and fresh. Moreover, you can add interactive elements, including filters, emojis, tags, and stickers to further enhance your overall message and viewer experience through any video online.

Feed video

When you make a video you might want to go for longer than 15 seconds. These in-feed videos are up to a minute which means you can include boomerangs and GIFs to increase viewer entertainment. They’re then more likely to remember your brand because they enjoyed your online video. 

Instagram Reels 

These online videos are 15 to 30 seconds long which shows just how much variety you have on Instagram for your video maker. With these ones, you can use your video editor to include timed text and adjust your speed controls. You’ll be able to show a different twist to your business and its story. 


Last but not least, influencers are an important part of Instagram. These are people who have built up credibility and trust with a large number of followers. You can therefore do wonders for your marketing campaign if you manage to partner with them to get them to share about your business. Of course, you’ll need to have the best online videos, thanks to your video maker, so that they actually want to share your videos online. Most influencers will be picky and will also need you to comment and follow them. Treat it like a true partnership and you’ll go far. 

Parting Words on Successful Instagram Marketing with an Online Video Editor 

Instagram is often neglected by businesses but many users follow various brands. Therefore, use your online video editor to make awesome and eye-catching videos perfect for Instagram posts. You can also leverage the different editing features within all available video editors to enhance your message. Either way, make Instagram work for you by being active and following influencers. The rest will follow naturally and you’ll be another one of those successful businesses boosted along by Instagram.

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