Subscribe Free for Daily Jobs Notifications
“Who owns the information, owns the world”, goes the famous saying. Especially this is true in the marketing field. Today, marketers face a great challenge of processing huge piles of data to offer the most satisfying products for their demanding customers. No wonder that machine learning tools have quickly found their way into this business. The results show that the use of AI-powered tools greatly improves consumer satisfaction, overall engagement around the offered product, as well as increases sales.
These four examples prove how sophisticated and personalized marketing has become due to modern technologies.
Presently, chatbots and virtual assistants are the most sought-out tools in the marketing field. The previous customer support model – when a client could address a real person with their problems – bit by bit is fading away. Why? A rather costly model that was making clients to wait in endless lines to talk to a person who could tackle their issues, was replaced by easy-in-use AI-driven tools. Most of the chatbots and virtual assistants, due to their considered-through algorithms, are able to answer a better part of the questions the customers may have, leaving to the human representatives only the most complex and ticklish issues. Such an approach not only helps to remove unnecessary costs the company bears but to improve client satisfaction by respecting their time and promptly solving the problems. “I had to turn down over five academic writing services before I found a help with my dissertation proposal that would fully satisfy me. Why? I couldn’t afford to waste so much time waiting for their response”, says Melissa, a promising Columbia University student.
Computers and smartphones collect information about our online behavior, record our movements through GPS systems, track activity in social networks. Let’s admit – our phones know us better than we do. Machines learn about our preferences, interests, behavioral patterns, likes to deliver the most relevant product offerings at the exactly right moment.
Based on subtle algorithms, marketers can address the issue of customer outflow. The computer can anticipate when the customer is about to prefer the competitor and craft a timely proposition to make them stay. This can help to win loyal clients and lift up the customer lifetime value.
Remember Nokia? For years, it was connecting people around the globe. However, the company turned up completely unprepared for the rapid changes the world had to offer. And, to be honest, they didn’t do the homework. The company placed the stakes on the popularity of its brand and operational system, while its competitor, Apple, simply offered a better product that went with the time.
The moral of the story is – know your client. Before, marketers had to do huge guesswork to figure out what was that their clients’ needs. And Nokia guessed wrong. With machine learning under their belt, marketers of the present time can make millions of terabytes of personal data work to their advantage. They have access to what info people are browsing, what they are reviewing, purchasing or liking. What different age or sex groups tend to buy. And how they make decisions. With all this in mind, churning out the most attractive and irresistible offerings is a breeze
Soda Pdf has revolutionized the digital world for growing business. It offers an... Read More
The goal of increasing your website's visibility in Google search results ca... Read More
Get the “EDITOR PRO” new look in turbans photo editor. Get the best ... Read More
A branding agency in the United Arab Emirates could help a company from abroad b... Read More
Today, the Instagram social media app is quite popular among all the social medi... Read More
E-commerce is the new frontier for retail, as many consumers have been actively ... Read More
Instagram already has over 1 billion users, according to Oberlo, and it’s ... Read More
Memes are one of the most popular things that you can find on the internet today... Read More
Search Engine Optimization is a lifeline for any business entity. Proper SEO tec... Read More
When you want to choose an MP3 Downloader, you should make the right choice beca... Read More
Let's say that you already submitted your files to your boss. But after an h... Read More
One of the most used document formats today is Portable Document Format or PDF. ... Read More
Knowing a quick way to convert your PDF files can be very convenient. Even thoug... Read More
If you are concerned about your safety and security issues in the UK, you have e... Read More
A TV aerial installation service is a great business to work with, regardless of... Read More
The emergence of virtual machines paved the way for a better way of backing up d... Read More
The applications have become widely used on Android. If you are looking for a go... Read More
Our handwriting shows a lot about our personalities. It can show how creative we... Read More
See Mac OS changes in the latest version for those who connect iPhone and iPad t... Read More
YouTube, the heaven for video-loving people and the time we all have wasted in w... Read More
Cloud computing is one of the fastest-growing sub-industries in IT. A lot of lar... Read More
Personal grooming is the art of cleaning, grooming and polishing your personalit... Read More
Management good gadgets: If in case you have different good gadgets that work wi... Read More
The topics on email marketing never seem to abate, not in a small part due to th... Read More
We all know that doing outreach may seem like a daunting and time-consuming task... Read More
British regulatory authority raised the issue of risk-based Anti Money Launderin... Read More
We know that the world is shifting towards the use of plagiarism checkers at a g... Read More
As the Ecommerce industry landscape is widening than ever before with cut-throat... Read More
Most of the people in the world are very much acquainted with computers nowadays... Read More
In the life of a writer, taking references and inspiration is a common practice,... Read More
Nearly, we have a rich existence in the home cleaning world in examination with ... Read More
Nowadays, businesses are relying highly on logistics and transportation mobile a... Read More
There are different WordPress LMS themes available in the market but it is also ... Read More