Google's recent Useful Content update, which began in September 2023, aimed to reduce irrelevant and unhelpful content in the SERPs.
However, many owners of niche sites, such as recipe blogs, have been significantly affected. Their search rankings dropped, and traffic to their sites decreased, leading to feelings of frustration and anger.
However, this frustration has not been shared by a large part of SEO experts. For them, Google's algorithmic updates are an integral part of the ever-changing SEO landscape.
In this article, we will look at the reasons for the dissatisfaction of niche site owners, the impact of the update on their sites, and the advice of trademark registration in usa experts for adapting to this change.
Niche site owners strongly disagree with the results of Google's recent "Useful Content" update.
This update aimed at improving the quality of search results, by reducing unnecessary content, has not been favorable to everyone.
In fact, some niche websites, especially those in categories like recipes, have seen a significant drop in rankings and traffic. This caused frustration among their owners.
According to Ken (Niche Alchemist), lower quality sites benefited the most from this useful content update.
He also shared a graph that shows the drop in his traffic:
Jason (@niche brew) followed Ken by also sharing on his X account the drop in traffic to his site.
Altruistic-Angle-808, another victim of this update, also shared his frustration under the Reedit post of r/SEO:
There are several other reports circulating on book market agency of websites experiencing significant drops in traffic on Google.
Despite the many complaints and frustrations from niche site owners affected by this update, some SEO experts have not been particularly responsive.
Kara Dash, an experienced search engine optimization professional, displayed a complete lack of interest in specialized site operators by posting the following message on X:
Wilk, an e-commerce and SEO industry veteran with over 10 years of experience, shared his perspective on X saying:
Google's reaction to complaints from niche site owners
In response to complaints from niche site owners, Google's John Mueller says through X that there is no going back.
''I really don't see any going back. And, I agree, it's sad to see people put their heart and passion into creating something and not see long term results, but things can be both done from the heart and not as useful as the creators want.''
I really don't see a rollback happening. And, I agree it is sad to see people put their heart & passion into making something and not seeing long-term results, but things can be both heart-made & not as helpful as the makers want.
— I am John (@John) September 24, 2023
He also mentioned via X that the company is unlikely to roll back the changes implemented in this September 2023 update.
''To be blunt, I don't see us rolling back this update. Additionally, none of this was done to upset anyone: we want to *feature* fantastic, useful, unique, compelling, "people-first" content in search, and we'll continue to work on our algorithms to move in this direction.''
To be direct, I don't see us rolling this update back. Also, none of this was done to spite anyone – we want to *highlight* fantastic, helpful, unique, compelling, "people-first" content in search, and we will continue to work on our algorithms to move in that direction.
— I am John (@John) September 24, 2023
Despite apparent disagreements between SEO specialists and niche site Managers over Google's September 2023 content update, some members of these communities are optimistic.
Among them, there is Gareth Boyd, co-founder of Forte Analytical.
He posted a post on X beginning with, ''SO UNFAIR. I didn't deserve that.'' before continuing:
To conclude, this September 2023 useful content update has deeply affected niche site owners, causing frustration and anger.
This change reminds us of the importance of adapting to algorithmic developments.
To maintain or improve your positioning in Google SERPs, you must adapt to new content quality standards.
Focus mainly on creating high-quality content that is informative and relevant to your niche. This involves answering your audience's questions, offering valuable information, and keeping your content fresh.
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