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Are you searching for a new employee with a specific skill set? Do you feel as if you’ve exhausted all recruitment options at your disposal, but can’t seem to find that perfect candidate?
Recruitment strategies are rapidly modernizing. In order to stay current with the latest hiring trends, you need to understand the role social media plays in the lives of Americans of all ages, and how you can leverage that engagement to educate potential employees about your brand’s story.
Let’s discuss the future of social media in modern recruitment, and how you can use your company’s social networks to find your perfect candidate.
Did you know that social media engagement around the world is increasing every year? 82% of the United States population engages in social networking, and the average user has 8 social media profiles. This data from 2020 shows a 2% increase in social media users from the previous year.
Most employment candidates are what is known as passive job seekers; they aren’t in immediate need of employment, but they’d be willing to listen to your company’s pitch. While these candidates aren’t always checking job boards, they are always checking their social media. According to Statista, the average smartphone user in the US spends over 2 hours per day on social media; Globally, the average social media usage averages 145 minutes per day.
In light of these statistics, most major brands have embraced social recruiting as the hiring tool of the future. Let’s learn how you can leverage social media to further your brand’s global reach and catch the attention of your perfect candidate, which will, in turn, lead to the growth and success of your business.
According to a study conducted by the Aberdeen Group, 70% of hiring Managers say they have used social media to successfully hire qualified employees. The first step in finding the perfect candidate on social media is to create compelling content to post on your brand’s social channels.
Go above and beyond to craft creative content that poses a question, shares your worldview, and tells a story about who you are as an organization to encourage likes, shares, and engagement in your followers.
There are over 4 billion social media users worldwide over multiple platforms, but the most powerful social network is Facebook, with nearly 3 billion accounts created as of 2020. If you aren’t utilizing Facebook ads to reach more potential candidates, you are missing out on an essential recruiting resource.
Amassing followers and creating top-notch content is great, but Facebook is constantly adapting its algorithm. These changes in the algorithm can jeopardize your views, and most of your content probably won't make it to your followers’ daily scroll.
To mitigate this issue, invest in targeted Facebook ads to reach your followers and beyond. To create an eye-popping ad that makes viewers stop their scroll and click, consider connecting with a professional innovator in modern recruitment tactics to refine your targeted ad strategy.
What social media platforms are you active on? According to statistics, Facebook, Twitter, and Instagram are some of the most widely utilized, so be sure you are actively posting on at least these 3 channels. Audit your platforms and their analytics, and consider diversifying your social channels to extend your influence and find the perfect candidate.
As mentioned above, the average social media user is active on 8 different platforms. Once you’ve mastered these 3, consider leveling up to YouTube or even TikTok to extend the reach of your brand.
Billions of eyes are already on their smartphone screens, ready to be transfixed by your organization’s worldview and compelled to work with you. Harness the power of social media to advance your brand and find your perfect candidate today.
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